When one new customer is worth thousands
86% of local businesses are invisible to AI recommendations. Are you? The way your clients and patients find you is changing fast. SearchCompass helps you keep up, get found and get referred.
Free findability check. No call required.
What changed
Search via AI
Your next client, patient or tenant opens ChatGPT, Gemini, Perplexity or Copilot and asks who they should call. It answers with two or three names and a reason for each. No list of ten, no page two, no scrolling down to find you at number six. If your name is not in that answer, you were never in the running, and you will never see the inquiry you did not get.
And the rest keeps moving
Google itself is not what it was: AI answers now sit above the results, pushing organic and paid listings down the page. Then there are the assistants, Maps, reviews, directories, local press, backlinks and the content behind all of it. Each one is a different front door with its own lock, and doing well at one does close to nothing for the others. They have to be worked together or they pull against each other.
The part that hurts
It is eight moving systems and it belongs to no one. Not you, not your office manager, not the person who built your site three years ago. The cost of not having it handled is that your future clients and patients are going somewhere else, to your competitors. And it is happening right now.
Eight bearings
NAI Answers
The free findability check scores these same eight, grouped into six measurable pillars - AI answers and answer engine optimization score together, as do maps and reviews. See what the benchmark covers.
How we work
We run a deep assessment of your site with CompassIQ - the platform we run every account on, covering all eight directions - then sit down together and get clear on positioning, the competitors that actually matter, the searches worth owning, content and reviews strategy, technical access, writing samples and brand. Nothing gets published before this exists.
Technical fixes, articles, business profile posts, press, citations and structured data. It is our work, not a task list handed back to you. You approve what goes out over your name, and that is the only thing that ever needs your time.
Not a contracted overseas resource working through a checklist. The same expert every month, who knows your market, can name your competitors without looking them up, and understands why one of them keeps turning up in the answer instead of you.
No portal, no password, nothing to log into. Plain English: where you showed up, what moved, what shipped, what is next. Short enough to read on a phone and written to be forwarded to a partner without translating it first.
Thirty days notice, any time. If it stops working you should not need a lawyer to get out of it.
That is the number for now. Ten is what one senior operator can run properly, and when it is full it is full.
Who this is for
Lower volume, higher transaction businesses, where being seen online changes the shape of the year rather than the shape of a week.
Home and property. Custom building and high-end remodeling, electrical, HVAC and solar, landscape design-build, pool builders, restoration, roofing, window replacement.
B2B and technology. Consultants and coaches, IT managed services, SaaS, staffing firms.
Health and aesthetics. Cosmetic and implant dentists, fertility and orthopedic clinics, med spas.
Legal and financial. Commercial real estate brokerages, elder law and estate planning, family law, wealth managers and financial advisors.
Vehicles and marine. Independent boat and car dealerships.
Owner-led, with no marketing department or very little on the marketing side, and busy enough running the business that this kind of work never gets taken care of.
High volume at a low ticket. One-off projects. Anyone who wants a freelancer to take direction, or who would rather run the software themselves.
If we are not the right fit, we will tell you on the first call instead of selling you something adjacent.
Pricing
Both start with the same kickoff session, the same CompassIQ install and the same baseline across all eight directions. The only difference is how much we publish each month and how closely we track your rivals.
$1,500 / mo
plus $1,500 one-time setup
One service line or one location, building a first real footprint.
$3,000 / mo
plus $1,500 one-time setup
Multiple service lines or markets, with competitors already sitting in the answer.
Month to month with thirty days notice. Full pricing detail.
The math
This is not a traffic problem, and we are not going to send you a chart of impressions. The point is more clients, more patients, more signed deals. So the only question worth asking is how many additional ones it takes to cover the whole year.
At $1,500 a month plus setup, a year runs $19,500. Work out what one new customer is worth to you, divide, and you have your answer. For most of the businesses we work with the answer is a single-digit number, and if it lands somewhere you are not comfortable with, that is worth knowing now.
| If you are a | One new customer is worth roughly | To cover a year |
|---|---|---|
| Roofing | $20,000 for a tile roof replacement, less for asphalt | One job |
| HVAC and solar | $14,000 for a full system replacement, more for a solar install | Two jobs |
| Electrical | $4,000 for a panel upgrade, several times that on commercial work | Five jobs |
| Custom building and remodeling | $85,000 for a kitchen, far more for a full build | One project |
| Independent car dealership | $3,500 gross on a used vehicle, front and back | Six sales |
| Cosmetic and implant dentistry | $15,000 for a single arch, roughly double for full mouth | One to two cases |
| Med spa | $5,000 in first-year value on a package client | Four clients |
| Elder law and estate planning | $3,000 for a full plan | Seven matters |
| Commercial brokerage | $25,000 in commission on a 5,000 sq ft lease at $20 a foot over five years, before the split | One deal |
| Wealth management | $10,000 a year on a $1M relationship at 1%, recurring | Two relationships, once |
| Staffing and IT managed services | $36,000 a year at $3,000 a month, more over the life of the account | One account |
| Consulting and coaching | $12,000 to $60,000 for an engagement | One or two engagements |
Figures are illustrative, drawn from current market data. They are revenue rather than margin, except for resale businesses like dealerships where we have used gross profit, since revenue there would flatter the number beyond recognition. Run your own numbers - you know them better than we do. The point is that the answer is a small, countable number of customers, and you should decide whether that number is realistic for you before the first call rather than after the third invoice.
Also a fit
The table above is a sample. The same economics hold across:
Home and property. Asphalt, tile and metal roofing · roof repair · HVAC replacement and ductless mini-split · residential solar and battery storage · panel upgrades, EV charger installs and commercial electrical · vinyl and fiberglass window replacement · custom home building · whole-home, kitchen and bath remodeling · casitas and ADUs · pool construction and outdoor kitchens · water, fire and mold restoration · landscape design-build and irrigation
B2B and technology. Staffing and recruiting · executive search · IT managed services · cybersecurity services · cloud migration · B2B and vertical SaaS · business consulting · executive coaching · fractional CFO and CMO services
Health and aesthetics. Cosmetic dentistry · dental implants and full-arch restoration · sedation and specialty dental · med spa and injectables · laser skin treatment · body contouring · fertility and IVF · reproductive endocrinology · orthopedic surgery and sports medicine
Legal and financial. Elder law · estate planning, trusts and probate · guardianship · family law, divorce and custody · wealth management and retirement planning · fee-only financial planning · commercial real estate brokerage · tenant representation · industrial, retail and investment sales
Vehicles and marine. Independent used car dealerships · luxury and classic car sales · boat and marine dealerships
Findability check
Tell us who you are, what you do, and three competitors you care about. You get a benchmark across the six things that decide whether a prospect ever finds you, scored and compared against those competitors, with your gaps ranked by what they are costing you.
Free. No call required.
The six pillars we score