Pricing
Two ways to run this. Both get everything.
Both start with the same kickoff, the same CompassIQ install and the same baseline across all eight directions. The only difference between them is how much we publish each month and how closely we track your rivals.
One area, done properly
$1,500 / mo
plus $1,500 one-time setup
One service line or one location, building a first real footprint.
- Kickoff session - positioning, competitors, keywords, content and reviews strategy, brand
- CompassIQ installed on your site - the engine that works and monitors all eight directions
- Baseline established across all eight directions
- 4 articles or blog posts a month
- 8 Google Business Profile posts a month
- 1 press release a month
- 1 set of supporting web properties a month on high-authority platforms, all indexed and pointing back to you
- Weekly report by email
- Weekly check-in through month one, every two weeks after
- Category-level competitor tracking
Own the answer
$3,000 / mo
plus $1,500 one-time setup
Multiple service lines or markets, with competitors already sitting in the answer.
- Kickoff session - positioning, competitors, keywords, content and reviews strategy, brand
- CompassIQ installed on your site - the engine that works and monitors all eight directions
- Baseline established across all eight directions
- 8 articles or blog posts a month
- 12 Google Business Profile posts a month
- 2 press releases a month
- 1 set of supporting web properties a month on high-authority platforms, all indexed and pointing back to you
- Weekly report by email
- Weekly check-in through month one, every two weeks after
- Three named rivals, tracked question by question
Month to month, thirty days notice. We are taking ten clients.
Identical on both
Growth buys volume, not capability.
Every line item appears on both plans. Growth publishes more of it and tracks three named rivals instead of your category as a whole. The kickoff session, CompassIQ running on your site across all eight directions, technical and structured data work, Google Business Profile management, reviews, citations, supporting web properties, the optimization loop and your weekly report all run on your account either way. Nothing is held back to sell you later.
- AI Answers. ChatGPT, Gemini, Perplexity, and Copilot now hand people two or three names. We work to make yours one of them, and we track whether it worked, question by question.
- Answer Engine Optimization. Your pages get built to be quoted. When a model goes looking for a trustworthy sentence about your specialty, it should find yours.
- Organic Search. The fundamentals still carry the load. Fast pages, clean structure, and real depth on the services that actually pay your bills.
- Google Business Profile and Maps. The listing most prospects see before they ever reach your website. Categories, hours, service areas, photos, and posts, kept current instead of claimed once.
- Reviews and Reputation. Ratings feed search rankings and AI answers alike. We help you earn reviews on a steady rhythm and respond in a way that reads like somebody people trust.
- Content. The questions your prospects ask before they call, answered better than anyone near you has bothered to answer them.
- Press and Citations. Local news, industry mentions, and the directories that carry weight in your field. The sources both people and machines treat as proof you are real and worth recommending.
- Structured Data. Clean markup and consistent details, so every system agrees on who you are, where you practice, and what you actually do.
Is it worth it
How many does it take to pay for the year?
At $1,500 a month plus setup, a year runs $19,500. At $3,000 it is $37,500. Work out what one new customer is worth to you, divide, and you have your answer.
| If you are a | One new customer is worth roughly | To cover a year |
|---|---|---|
| Roofing | $20,000 for a tile roof replacement, less for asphalt | One job |
| HVAC and solar | $14,000 for a full system replacement, more for a solar install | Two jobs |
| Electrical | $4,000 for a panel upgrade, several times that on commercial work | Five jobs |
| Custom building and remodeling | $85,000 for a kitchen, far more for a full build | One project |
| Independent car dealership | $3,500 gross on a used vehicle, front and back | Six sales |
| Cosmetic and implant dentistry | $15,000 for a single arch, roughly double for full mouth | One to two cases |
| Med spa | $5,000 in first-year value on a package client | Four clients |
| Elder law and estate planning | $3,000 for a full plan | Seven matters |
| Commercial brokerage | $25,000 in commission on a 5,000 sq ft lease at $20 a foot over five years, before the split | One deal |
| Wealth management | $10,000 a year on a $1M relationship at 1%, recurring | Two relationships, once |
| Staffing and IT managed services | $36,000 a year at $3,000 a month, more over the life of the account | One account |
| Consulting and coaching | $12,000 to $60,000 for an engagement | One or two engagements |
Figures are illustrative, drawn from current market data. They are revenue rather than margin, except for resale businesses like dealerships where we have used gross profit, since revenue there would flatter the number beyond recognition. Run your own numbers - you know them better than we do. The point is that the answer is a small, countable number of customers, and you should decide whether that number is realistic for you before the first call rather than after the third invoice.
Questions
Before you ask us.
What is the setup fee for?
The first month is the heaviest. It covers the kickoff session, installing CompassIQ on your site, the full assessment of your site, profile and structured data, the baseline across all eight directions, the question map for your category, and the first round of technical fixes. It is charged once.
Is there a contract?
No. Month to month with thirty days notice.
Can I change plans later?
Yes, in either direction, at the start of any month.
Who owns the content you publish?
You do. It is written for you and it stays with you if we stop working together.
What if I need more than Growth?
Multi-location businesses and anything with unusual volume get scoped directly. Ask and we will tell you what it would take.
Why only ten clients?
Because a senior operator runs each account, and ten is what one person can run properly. When it is full, it is full.