How it works
We do the work. You approve it and see the results.
There is no implementation project, no software to learn, and nothing that lands on your office manager's desk. Here is exactly what happens and what it asks of you.
The first thirty days
It starts with a kickoff.
- Kickoff session
We sit down together and get clear on the things that determine everything after: how you position against the people you compete with, which competitors actually matter, the searches worth owning, content and reviews strategy, technical access, writing samples so the work sounds like you, and your brand elements. This is the meeting that makes the rest of it yours rather than generic.
- Deep site assessment with CompassIQ
CompassIQ is the platform we run every account on. We install it on your site and run a full read across all eight directions: structure, speed, schema, indexing, search visibility, profile and citations, and everything quietly working against you. It stays on afterwards, working and monitoring continuously as things drift.
- Baseline
We measure where you stand across all eight directions, including running the questions your prospects ask across ChatGPT, Gemini, Perplexity and Google's AI results, and recording where you appear and who appears instead. This is the number everything gets measured against later.
- Positioning and messaging
We get clear on the things that make the work yours rather than generic: what you actually do better than the people you compete with, how that gets said, the searches and topics worth owning, and the content strategy that follows from both. Nothing gets written before this exists.
- First fixes
The technical and profile work that does not need debate. Crawl access, schema, categories, service areas, name and address consistency. Most of this lands inside the first month.
Every month after
Eight areas, worked continuously.
- AI Answers
ChatGPT, Gemini, Perplexity, and Copilot now hand people two or three names. We work to make yours one of them, and we track whether it worked, question by question.
- Answer Engine Optimization
Your pages get built to be quoted. When a model goes looking for a trustworthy sentence about your specialty, it should find yours.
- Organic Search
The fundamentals still carry the load. Fast pages, clean structure, and real depth on the services that actually pay your bills.
- Google Business Profile and Maps
The listing most prospects see before they ever reach your website. Categories, hours, service areas, photos, and posts, kept current instead of claimed once.
- Reviews and Reputation
Ratings feed search rankings and AI answers alike. We help you earn reviews on a steady rhythm and respond in a way that reads like somebody people trust.
- Content
The questions your prospects ask before they call, answered better than anyone near you has bothered to answer them.
- Press and Citations
Local news, industry mentions, and the directories that carry weight in your field. The sources both people and machines treat as proof you are real and worth recommending.
- Structured Data
Clean markup and consistent details, so every system agrees on who you are, where you practice, and what you actually do.
Two more things run underneath all of it. The optimization loop, where we revisit published work as model behavior shifts and rewrite what lost ground. And reporting, covered below.
The free findability check scores these same eight directions, grouped into six measurable pillars. AI answers and answer engine optimization score together, as do maps and reviews.
What you get
A report every week, and nothing to log into.
The weekly report
It arrives by email. Where you showed up, what moved, what shipped, and what is next, in plain English. No portal, no password, no seats to fill. Short enough to read on a phone between appointments and written so you can forward it to a partner without translating it first.
A regular conversation
We check in weekly through the first month while the foundations go in, then every two weeks once the program is running. That is where approvals happen and where you tell us the things only you know.
Questions
Before you ask us.
What do you actually do each month?
We publish articles against the questions your prospects ask, post to your Google Business Profile, issue press releases, build supporting web properties on high-authority platforms and get them indexed, fix technical and structured data problems as they appear, pursue citations, and re-run your priority questions to see what moved. A written report lands in your inbox every week.
Do I have to learn any software?
No, and there is nothing to log into. Your report arrives by email every week, and approving content is the only thing that ever asks anything of you. We run the tooling, including CompassIQ on your site.
What is CompassIQ?
It is the platform we run every account on, installed on your website during kickoff. It works and monitors all eight directions continuously rather than as a one-off project: technical and structured data, search visibility, AI answers, business profile, reviews, citations and content. It is also what the measurement in your weekly report comes from. You never touch it and there is nothing to learn.
How long before anything changes?
Technical and profile fixes show up within weeks. Being named in AI answers is slower, because it depends on published work and third-party sources accumulating. Expect early movement by month two or three and a real shift by month six.
Who writes the content?
We do, and you approve it before it publishes. Nothing goes out over your name that you have not seen.
What happens if I want to stop?
Thirty days notice, any time. The content stays yours.
Start here
See where you stand before you decide anything.
The findability check is the same six-pillar benchmark we run for clients in week one. It is free, and it tells you whether any of this is worth your time.
No obligation
- No call required to get your benchmark
- If we are not a fit, we say so
- Nothing to cancel, nothing to unsubscribe from